Hello Bumble
Project Goal
Bumble’s RFP required a design solution which called new and diverse daters as well as draw inactive users back onto the world’s most equitable dating platform.
Strategy
Hello Bumble pushes the app’s role well beyond a social platform. By leveraging information and resources that Bumble already has access to, Hello offers in-app guidance on being a more consistent and more direct dater. New in-app: map integration which allows date-planning within a range based on the user’s settings. As well, express access to relationship advice already curated by Bumble on their site, The Buzz. Intelligent prompts lead directly toward relevant articles based on user behavior. The end goal: be Ernest, be honest, be you.
O.O.H. Advertising
Motion graphics highlighting Bumble’s diverse community would be deployed in subway platforms.
Billboards with slight projections go beyond just creating visual interest. These conversations breaking frame represent Bumble’s ability to facilitate positive conversation anywhere.
Online Marketing
The Yap podcast brings together Bumble brand ambassadors (Honeys) and relationship experts to talk health communication, react to trending relationship news, and weigh in on current dating trends. This long form conversation would also have videos uploaded to YouTube. Audio and video from the podcast would be edited down into short-form content for socials like Instagram and Tik-Tok.
